Mcdonalds

It’s difficult to come across someone who doesn’t recognise those famous yellow golden arches of the iconic brand Mcdonalds. The brand is one of the most recognisable logo’s worldwide, with placement in over 119 countries. There are over 33,000 restaurants worldwide.

Since it’s inception the Mcdonalds brand has seen many changes with it’s menu and also with their social responsibility. Over time developing itself as the number one fast food restaurant in the world. The brand and menu’s are constantly evolving and that is what makes it so successful after all these years, and that’s why since 1940 customers keep walking through their doors.
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They have come a long way from the simple burger, cheeseburger and fries. More recently with the creation of the McCafe the brand still seems to be going from strength to strength. The McCafe has satisfied the early morning consumer by introducing an addition to the Mcdonalds breakfast menu. As well as Cappucino’s, Espresso, Tea’s and freshly squeezed orange juice. One can enjoy 4 different fairy cupcakes, Lemon Torte, White and Dark chocolate cookies and adorable muffins.

Although still satisfying the lunch and evening diners with their staple menu over time Mcdonalds have always introduced new promotions and teamed up with top movie production houses to guarantee that they attract the new wave of customer which starts with the children. Their happy meals are a great way to keep kids entertained with the little gift toys and collectible items which mum or dad sit and chat over a coffee or milkshake with their lunches.

Mcdonalds brand also recognises the health conscious diner amongst their clientele and over time added salads for both meat and non meat eaters. You can enjoy two types of chicken salad and a salmon salad. Along with the McCafe great drinks such as real fruit smoothies and Frappes.

What keeps Mcdonalds one step ahead of their competition is the wonderful new seasonal menu items that they offer the consumer. Often we can see regular menu items with a touch of different cultures ie. a taste of cajun or mexican.

There is always something on the menu for everyone and that is why people keep loving it !