Rolex is a huge brand but one you also have to feel a bit sorry for as well. Look online and you will see all the lower brands producing very similar looking watches to Rolex and they try to tap in customers who want the ROLEX look but do not have the budget to pay for one!
Another big issue for Rolex is the counterfeit products sold across the world but mainly on the internet and this for some customers has turned them away from Rolex as a brand.
Why would you buy such a prestigious Swiss made watch to find they are being sold online and on markets across the world!
Having said all of that Rolex continues to re-invent great new models and update existing lines to makes them look modern and trendy and tap in to that bling market with diamond encrusted models.
Not only do Rolex look mighty fine but inside is the workings and has innovated the watch industry with fine timekeeping products across the years.
Rolex has many ties with sporting events including tennis, athletics, gold and sailing to name a few.
Hats off to Rolex that is stays in the top consumer brands and is one of the most aspirational brands to own.
Learn more about Rolex at wikipedia
